Another example of gaming intruding into a space where you don't typically find it; this time the music video:
We The Kings have woven a gaming narrative - bad guys have kidnapped the girl, you need to rescue her - into their video for "Say You Like Me".
Players progress through the game - and the song - by choosing to be different members of the band and completing challenges along the way. The challenges are all familiar to gamers - first-person shooter, platform etc. - and the execution is great; cartoonish, and a lot of fun. Finally, gameplay and music are seamless, with the music playing without pausing unless you wipe out.
And this is the issue for me. The gaming element is fun, but the point of a video is to support and enhance the music, not dominate. Problem is, unless I really concentrate on the game I don't get to hear the song in its entirety, and listening to the music is presumably the objective here.
Good effort though, and if it opens the door to other less intrusive types of gaming or interactivity in music videos then all credit to We The Kings and their label.
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