35746 words later, this is post number 100. If I cut and paste all 100 posts into Wordle, this is what I get:
a few things stand out:
- I set out to write about how people use technology and how brands and marketing play a part in the process. So I'm pleased that the word I've used most is 'people'. If there's a thread running through the blog, it's this.
- Technology brands have been popular over the 2 years I've been writing. Facebook seems to be the brand I've mentioned most, with four of the usual suspects also featuring to different degrees - Google, Microsoft, Twitter and Apple. Interestingly there's no mention of Amazon, although I've certainly written about them once or twice.
- Digital strategies are next - specifically content, mobile and social. No surprises here; mobile and social are hotbeds of innovation relative to digital technology in broader terms, and increasingly brands are relying on content - entertainment or utility - to drive long-term engagement.
- Technologies and platforms feature reasonably significantly - iPad, iPhone, Android, TV. The first three have been very high-profile over the last couple of years, and the evolution of TV has continued apace, with, for example, the BBC iPlayer now being made available via 450+ devices.
So that's it. 100 posts, around 350 words each, and, I hope, some useful information along the way. Do I have a favourite? Not really. But I've enjoyed writing them and will continue to do so unless my new job gets too much in the way. The pace of change in technology-enabled marketing is still dizzying, so there'll be no shortage of stuff to write about.
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