http://www.flickr.com/photos/ickbins/295947223/
At the minute, some webpages have discussion boards attached to
them, usually moderated by the company that created the page in the
first place. So in theory negative comments about our clients either
have no home in the web content provided by them, or the clients have
the ability to remove said comments.
With Sidewiki, Google have
added comment functionality to ANY page on ANY website. People don’t
need discussion boards any more, people don’t need permission to
comment from brands.
All those carefully curated web
environments that you don’t like or agree with but can’t be bothered to
post about elsewhere are now all fair game. Cue howls of impotent rage
from brand managers all over the place. Corporate website web traffic
is dropping slowly but inexorably anyway; things like this will hasten
the decline.
Sidewiki looks like this:
and you can find out more here: http://googleblog.blogspot.com/2009/09/help-and-learn-from-others-as-you.html
